What started as a failed AI video experiment turned into a scroll-stopping illusion with one simple edit.
Some of my best creative moments start with failure.
This one began with a simple photo. My parents had gifted us dinner at a local restaurant, and I wanted to capture how beautiful the meal looked to share with them.
Later, I played around with VEO JSON to see if I could create a surreal effect: the entrée coming alive out of a magazine spread. What I got instead was… not what I envisioned. The AI gave me a plate sitting flat on the magazine, a page turning, and the entrée disappearing under the paper.
At first, I thought the experiment had failed. But then I had an aha moment: what if I reversed the clip in iMovie?
I cropped it down to the strongest few seconds for YouTube, and for Instagram I looped it into an 8-second reel. Suddenly, the plate wasn’t disappearing — it was rising from the page, just like the surreal ad concept I had imagined.
Watch the shorter YouTube version here: https://youtu.be/FNSutad-TFc
It’s a reminder that even “failed” attempts can spark something magical. By combining AI experimentation (VEO JSON) with simple editing (reverse, crop, loop), I turned an unintended output into a scroll-stopping illusion.
That’s the same process I use when I create content for clients:
I work with teams and individuals to:
If your business could use a creative edge — or you’re just curious about what’s possible — I’d love to connect.