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ChatGPT Just Announced In-Chat Buying. Here’s What It Means for Sellers & Buyers

Sep 29, 2025 · ~3 min read · By Kiki Beach

Screenshot of OpenAI’s Buy it in ChatGPT announcement page

OpenAI dropped a small bombshell this week: you can now buy directly inside ChatGPT.

It’s all happening fast, so here’s what’s actually live right now — and what’s still on the horizon.

What’s Supported Today

What’s Coming Next

So, Can You Sell Through ChatGPT?

In principle, yes. But only if:

  1. You’re a U.S. Etsy seller right now.
  2. You adopt the new Agentic Commerce Protocol integration.

OpenAI has an “apply here” link for merchants who want to make their products available in ChatGPT. That’s the doorway in.

For creators, indie sellers, and small shops — this could be a massive distribution channel. Imagine a future where a buyer discovers your product during a chat and checks out instantly without leaving the app.

Why This Matters

This is more than just a checkout button. It’s the first big step toward conversational commerce — shopping where discovery, recommendation, and purchase all happen inside the same AI-powered conversation.

It’s easy to see how this could spread beyond Etsy: Shopify stores, digital goods, even service bookings could be next.

And if you’re a seller? Now’s the time to watch closely, apply early, and think about how your products might show up in an AI conversation.


Thanks for reading. I’m Kiki Beach — a recruiter who’s now also helping teams and individuals use AI to work smarter. Through my site AiTricity, I share practical tools, prompts, and behind-the-scenes workflows that boost clarity, speed, and results — sometimes with videos to match.

Follow for more: Medium | Instagram | YouTube | X.com

If you're curious how AI might fit into your work — whether you're running a team or a one-person show — let's talk. I consult on real-world ways to streamline without the burnout or overwhelm.

💡 AI prompt example inspired by this story:

Prompt: “Act as a product discovery guide inside ChatGPT. When I describe my ideal gift (budget, theme, or recipient), show me 3 matching products from Etsy or Shopify that I can buy directly in chat. Summarize why each one fits.”

Response: Kiki Beach (AiTricity) — This turns casual browsing into immediate purchasing, and shows how conversational commerce can collapse the distance between idea and checkout.