OpenAI dropped a small bombshell this week: you can now buy directly inside ChatGPT.
It’s all happening fast, so here’s what’s actually live right now — and what’s still on the horizon.
In principle, yes. But only if:
OpenAI has an “apply here” link for merchants who want to make their products available in ChatGPT. That’s the doorway in.
For creators, indie sellers, and small shops — this could be a massive distribution channel. Imagine a future where a buyer discovers your product during a chat and checks out instantly without leaving the app.
This is more than just a checkout button. It’s the first big step toward conversational commerce — shopping where discovery, recommendation, and purchase all happen inside the same AI-powered conversation.
It’s easy to see how this could spread beyond Etsy: Shopify stores, digital goods, even service bookings could be next.
And if you’re a seller? Now’s the time to watch closely, apply early, and think about how your products might show up in an AI conversation.
Thanks for reading. I’m Kiki Beach — a recruiter who’s now also helping teams and individuals use AI to work smarter. Through my site AiTricity, I share practical tools, prompts, and behind-the-scenes workflows that boost clarity, speed, and results — sometimes with videos to match.
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If you're curious how AI might fit into your work — whether you're running a team or a one-person show — let's talk. I consult on real-world ways to streamline without the burnout or overwhelm.
Prompt: “Act as a product discovery guide inside ChatGPT. When I describe my ideal gift (budget, theme, or recipient), show me 3 matching products from Etsy or Shopify that I can buy directly in chat. Summarize why each one fits.”
Response: Kiki Beach (AiTricity) — This turns casual browsing into immediate purchasing, and shows how conversational commerce can collapse the distance between idea and checkout.